Cost is always an important factor, especially regarding utilities that a household can't really negotiate.  Comparing the minimal cost for your family to the costs that are relieved or offset by using renewable energy is a good start.  A visible graph or something of the like is helpful. 

I feel that most of us want to create a more sustainable environment so continuing the conversation is key.  For example, I may share on social media that I enrolled for renewable energy sources and the cost is minimal.  As we continue the conversation, we find out what really speaks to us and how that relates to clean energy.  I'm sure many people have aligned values at some level.  We just need to find out what those are.

Fertilizing lawns. Don't fertilize your lawns. Ever!

It's advised that seafood purchased comes from the US where we have regulations in place to promote sustainability and food safety.  I closely look at the fresh seafood I buy and require that it be wild caught.  I will plan to ask about it's country of origin if not labeled.  I also downloaded the app to make the best choice available.  For the most part, my eating and consumption habits are aligned with smart seafood choices.